Targets by product, territory, team and period
Start the month with targets every rep can read and every manager agreed to. Split them from national to region to rep, by product and period, and let Bulladder handle the territory changes that usually turn into month-end arguments.
| Territory | Sales target | New launch | New doctors | Status |
|---|---|---|---|---|
| Patna East | ₹6,40,000 | ₹2,10,000 | 8 | Locked |
| Gaya Town | ₹5,20,000 | ₹1,60,000 | 6 | Locked |
| Muzaffarpur | ₹5,80,000 | ₹1,90,000 | 7 | Locked |
| Bhagalpur North | ₹3,10,000 | ₹95,000 | 4 | 16 of 31 days |
Inside Target Setter
Product-level targets
Set value or volume targets for each brand, range or SKU group, including separate targets for new launches and focus products.
Territory and beat mapping
Attach targets to territories, beats, outlets or doctor lists, so a target follows the ground, not just the person.
Team and hierarchy roll-up
Rep targets roll up to area, region and zone automatically. Managers see their team total update as reps are assigned.
Monthly, quarterly, yearly
Run monthly targets inside a quarterly and yearly frame, with phasing for festive season, monsoon or year-end closing.
Top-down split
Split a regional number to reps by last year's share, potential, outlet count or a manual override with a reason.
Pro-rating for changes
Joiners, leavers, transfers and leave are pro-rated by days worked. Every change is logged with who made it and when.
Four laps
Import your field force
Upload reps, managers, territories and products from a sheet or your HRMS.
Set the top number
Enter national or regional targets by product and period.
Split and review
Split to reps by history or potential, then let managers adjust within limits.
Lock and publish
Lock targets for the period. Reps see them in the Rep App immediately.
What a target can be
- Measures
- Sales value, units, new accounts, new doctors, outlets billed, lines per call, premium, disbursal, activations
- Levels
- Rep, team, area, region, zone, division, channel
- Periods
- Weekly, monthly, quarterly, half-yearly, yearly, custom contest windows
- Changes
- Transfers, joiners, leavers, leave and vacancies pro-rated by calendar or working days
- Controls
- Manager edit limits, approval for overrides, full change history
Asked by sales and finance heads
Can a rep have targets on more than one measure?
Yes. A rep can carry a sales value target, a new launch target and a new accounts target in the same month, each feeding a different part of the plan.
What if a territory is vacant for part of the month?
The vacant days are tracked separately. You choose whether the target is held by the manager, split across neighbours or dropped for those days.
Can managers change targets after they are locked?
Only with an override that needs approval and a reason. The rep sees the change and the reason in the app.
Works best alongside
Next month's payout,
right the first time.
Put your whole field force on the podium. Set up targets and one plan, connect your sales data, and run your first incentive calculation inside the 30-day trial.